Jason Wachob has one goal in life: to create and run businesses that are focused on better, healthier, greener living. When first brought on as CEO of Crummy Brothers -- an organic cookie company now stocked in every Whole Foods Market in the US, his research on LOHAS (Lifestyles of Health and Sustainability) prompted him to found a side operation, MindBodyGreen, which aims to educate and inspire in a emphatic, direct Digg-like approach. Behance sat down with Jason to discuss product focus, personal investment and the rollercoaster ride of entrepreneurialism.
You can check out the entire interview here.

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